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Social Engineering and Gambling, or The Art of Casino Visitor Management

At the moment the topic of social engineering is not discussed only by the lazy. As a rule, it is a question of using human psychology to the detriment of Homo sapiens. However, the range of use of technology is quite wide and sometimes harmless.

Social engineering: what is it?

In a narrow sense, social engineering is one of the methods of accessing information that is based on manipulating the knowledge of human psychology. It is believed that the main purpose of social engineering in such connotations is to gain access to confidential information belonging to a person. Typically, this context refers to the theft of personal data, passwords, bank card information or other secure systems.

Social engineering
Social engineering

However, in this article the use of the term “social engineering” implies a set of techniques, technologies and methods to create an artificial space, circumstances or conditions that contribute to a particular purpose. Of course, the latter is based on deep use of sociological and psychological knowledge.

How social engineering methods are used in the work of ground gambling establishments – read below in the article.

Happy hours are not observed

One of the most banal things that even those who are not regular gambling establishments know is the absence of clocks in the gambling halls. It is no secret that these very rooms flock to some of the most enthusiastic people on the planet – the players. In addition, everyone knows how easy it is to lose track of time if you are passionate about something. Some even note that sometimes poker players, who spend long hours at the game, remind people in a state of trance.

Happy hours
Happy hours

Interesting

Despite the fact that the absence of watches is considered a recognized card casino, there are countries that have a legal requirement to inform players about the time. In particular, such rules apply to the UK gambling houses. Players in this country are also strongly advised to take breaks between games.

The lack of timekeeping devices helps players to permanently withdraw from the outside world and indulge in entertainment. From the interesting, ask the dealer what time it is also not possible, because the latter are prohibited to wear a watch.

No windows, no doors…

Another beaten fact about the casino is that gambling houses usually contain windows only at entrance and exit, but inside the gaming rooms does not get sunlight. The principle of this method is very consistent with the rule of absence of hours in gambling houses.

It is known that biologically people unwittingly react to the change of lighting, which, for example, may push a person to a change of activity. However, this can distract visitors from the world of excitement, which he plunges into by entering a gambling house.

In addition, frequent visitors to Las Vegas know how tempting and majestic look gambling establishments outside, such a motley landscape outside the window would certainly distract players.

The invisible influence of the notes…

The invisible influence of the notes
The invisible influence of the notes

Gambling establishments strive not only to influence the visual images of visitors, but also on the audio. That is why the casino always meets guests with a cacophony of many sounds. Most of them recreate slots – the crackling of falling trifles, sirens or even the sound of a ball spinning in the damn roulette wheel. All this should create an atmosphere of pleasant excitement. Sometimes the crackling of coins is associated with the fact that everyone at the casino is constantly winning.

People rarely think about the mechanics of this kind of influence. But numerous studies confirm that different musical styles have unique properties. Melbourne scientists, for example, advise to be more careful with hard rock, as the genre can cause aggressive states, but according to numerous studies, classical works by famous world composers have a comprehensive positive impact on people.

Music and marketing: the influence of music on product promotion

The impact of music on consumer behaviour is one of the most popular topics in business. Thus, visitors to restaurants can assess the level of the institution, barely crossing its threshold, and store owners have the opportunity to detain or direct the buyer in the right direction, just switching songs. The combination of music and advertising in principle has a very powerful effect on the person. Thus, a memorable melody can inconspicuously encourage the buyer to buy a product, repeating many times in his head.

Researchers emphasize that when choosing background music for service or retail, it is important to consider all factors: volume, tempo, rhythm and style. However, the classic marketing issue for the target audience should not be discounted either.

There is even a separate area in science that studies the impact of music on consumer preferences – music marketing. It is believed that competently selected music can help to increase sales. According to the rules of music marketing, the sound element can create a certain perception of the brand.

Twilight, or How to create a casino atmosphere

Twilight, or How to create a casino atmosphere
Twilight, or How to create a casino atmosphere

As a rule, gambling houses are famous for their soft, strongly dimmed light. It is in this environment that visitors can relax and feel at home most easily. In addition, bright light is an irritant to the eyes, but the muted light creates a unique atmosphere of coziness.

Amazingly, even the curls on the carpet of gambling houses are not accidental, they are also designed to calm the eye.

Since the casino is very sensitive to all unpleasant, strict rule of any good gambling establishment is perfect cleanliness and order.

Labyrinth

Most gambling houses are designed as a labyrinth from the inside. Not only a casual guest can get lost inside, but also a regular visitor. And all because some equipment is used as a natural barrier. In particular, this can be done with elements of the arrangement of slot machines. Note that to find some logic in the placement of these elements is very difficult.

A special place in the literal and figurative sense take high slot machines, because sometimes they create a local casino landscape.

Free Treats

Since the goal of any organizer of gambling – to give visitors the opportunity to feel in the limelight, players are often offered a lot of free treats. This can be a trivial cup of coffee or a glass of champagne, or maybe a free lunch. Moreover, regular customers can even count on paying for a hotel room with a beautiful view.

Conclusion

Of course, like any other representative of the service sector, a land-based casino gambling operator wants his client to be satisfied and stay “on the road” as long as possible. And from the user’s point of view, there is hardly anything unpleasant about the cleanliness and tidiness of gambling rooms or the availability of treats. And with regard to the lack of watches and windows do not forget how nice it is sometimes to fall out of the usual vertical and find yourself in a place where time stops.