Privacy Policy

United Kingdom Casinos ( – PRIVACY POLICY

At, we take your privacy seriously. We are committed to protecting and respecting any personal data you share with us, and keep it safe. Should we ask you to provide certain information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement.

Our privacy principles

  • We take your privacy seriously
  • We are committed to protecting the security of your personal information
  • We comply with data privacy laws when using your information
  • We will explain your rights to control your personal information to you and how to use them

This policy explains how we promise to look after your personal data:

  • who we are
  • what information we collect
  • how and why we use it
  • how it is stored
  • who we share your information with
  • your rights with regard to any information you share with us.

It is important that you read this notice, together with other privacy notices with regards to collecting or processing of personal data about you, to ensure that you are fully aware of how and why we use your personal information.

WHO WE ARE? is a registered company (number 6896085). Our registered office if 1 Portland Road, Birmingham, B16 9HN.

We will use the information we collect about you in accordance with the General Data Protection Regulation (2018) (GDPR), and the Data Protection Act (2018).you become a member (registration)


Personal data is any data that can identify an individual, whether directly or indirectly.

We may collect, use and store personal data when

  • anti-money laundering limits and thresholds reached
  • register for mailing lists and promotions
  • update your details
  • request information with regards to a conference/ party booking or event
  • visit our offices or sites
  • use our website, social media pages or app
  • apply for a job
  • visit our restaurant and or book a conference/package or event.

We are required by law to comply with anti-money laundering and responsible gambling regulations/legislation, we may need to request proof of identify and source of funds documents.

We may collect the following information from or about you:

  • Name, address, telephone number(s), date of birth, e-mail address, nationality, ethnicity, visits, occupation, interests, social media information
  • Identification, for example passport/driving license
  • Profile Information, this includes username and passwords, IP addresses of devices, MAC address of devices, interests and preferences
  • Play history, drop and win information, player tracking data
  • Payment transactions
  • Offences and reasons for refusal of entry
  • Use of our WIFI
  • Marketing preferences, including communication
  • Allergies and dietary requirements (for you or your party)
  • CCTV security recordings
  • Information that is publicly available
  • Consents, any permissions, consents or preferences that you give us
  • Reward schemes, details about reward schemes you may be part of
  • Data collated from participation in promotions or competitions
  • Information you provide to us by email, letter, telephone, social media, via our websites or apps, or in person
  • To prevent and detect fraud and crime (for example through the use of CCTV in our sites)

We may need to obtain sensitive information (special category data) in the following instances:

  • health information such as disability needs (e.g. to assist with seating for conferences or party packages) or allergies (e.g. restaurant bookings/conferences or party packages)
  • information with regards criminal convictions and offences
  • information with regards to race and ethnicity


We receive and store certain details through “cookies”, through websites and apps. Cookies are small files containing text documents that are stored in your browser or hard drive of your device, and are used to transfer information.

We use social media to provide updates on our activities and to promote events and projects.

In order to help us track whether we are sending relevant information we may track and record vouchers, emails and text messages we send you or you collect.

We also use online tracking and analysis services such as Google Analytics, this helps with understanding how our websites are attracting new visitors, which marketing activities are working, this information enables us to enhance our online offering.


In some circumstances we may carry out Affordability Profiling. We have a separate Privacy notice setting out the circumstances in which we will collect information for this purpose and how we use it. For more information please click here


We may also collect information about you from third party providers. This may include information with regards to age, source of funds, affordability checks and to reduce risk, fraud or illegal activities.

The providers we use for the above are

  • C6 Intelligence Information Systems
  • Be Bettor Limited
  • Publicly available sources
  • Playing Safe and SENSE
  • Regulatory and Enforcement Agencies


We will use your information for the purposes listed below on the basis of:

  • To fulfil a contract we have with you
  • When you consent to it
  • When it’s in our legal duty
  • When it’s in our legitimate interest

The following are the most commonly used reasons for using your data:

to ensure compliance with policies, procedures and laws
For anti-money laundering purposes
For social responsibility purposes which promote responsible gambling
to manage our relationship with you
to develop new ways to satisfy our customers’ needs and expectations
to process a transaction and carry out completion of a purchase (your personal information and card details may be passed to third party service providers; card details will only be used in this way for the purpose of handling an individual transaction)
marketing campaigns and preferences, to ensure we know your preferred contact method
to ensure that the information we already hold is accurate and up to date
to improve our products, services and information in the future
to contact you if there is any important change to your booking or visit (conference or party package)
to assist us with reporting and analysis
to protect against fraud or unlawful activity
to share with approved suppliers (for instance direct mail)
to update our systems


We share your information in very limited circumstances set out below:

Where we are required to do so (for example legal request)
When we need to work with a third party or integral service provider, for example, IT service provider, systems developer, marketing communications provider, payment providers and system providers, providers provide systems which enable us to fulfil our regulatory requirements.. Each provider is carefully checked, we ony pass on the information required for them to perform the agreed service on our behalf. Please be assured that they cannot use your data for any other purpose than agreed.
With our insurance brokers or insures for claims or potential claims
Companies approved by you , if you log-in via your accounts with them


On occasions we may need to transfer your data outside of the EEA. This will only be completed once we have ensured that there are appropriate safeguards in place to do so, for example the same policies are in place as if your data was inside the EEA.

If we use providers based in the US, we may transfer data to them if they are part of the EU- US Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.


We are committed to keeping your data safe and secure and have put in place measures to prevent your data being accidently lost, used or accessed in an unauthorised way. We limit access to your data to those employees, agents and or contractors who have a business need to know. Your data will only be processed on our instructions.

If required by law (e.g. by police, regulatory bodies or legal advisers) we may need to disclose your details. We will ensure information is held securely, and only those who need access to it can see it. We will delete this information when we no longer need it.

We have policies and procedures to deal with any suspected personal data breach and we will inform you and, if applicable, the regulator of a breach where we are legally required to do so.


We will only retain your information for as long as is necessary to fulfil/provide the purposes we collected the information.

Factors used to determine the length of retention are:

If the information must be kept for our legitimate business interests, such as fraud prevention and security.
Whether we have a legal obligation to retain
If there is an outstanding issue, claim or, dispute requiring us to keep such information until the issue, claim, or dispute is resolved
With regards to anti-money laundering regulations, problem gambling and suspension details, we may hold your data for a longer time period, the time frame will be as we deem necessary.

We typically keep your personal data including transactional history and complaints which will be retained for 5 years after the last transaction. Our reasons for the length of data retention is to comply with regulations that apply to us, to enable us to respond to any questions, claims or complaints, to ensure that your records are kept up-to-date.

Data held with third parties is usually per the length of the contract with the third party, no data is retained by a third party for any period that is longer than necessary.


You have rights including the following:

  • The right to request personal data
  • The right to request correction of your personal data
  • The right to request erasure of your personal data
  • The right to object to processing of your personal data or to withdraw consent
  • The right to request restriction of processing your personal data
  • The right to request a transfer of your personal data to another service provider
  • The right to lodge a complaint with the Information Commissioner’s Office
  • Please note if you withdraw consent to use your data, we may not be able to provide you with certain products or services, or inform you of promotions.

If you request us to no longer send you any marketing please allow 72 hours for your request to be processed in our system


If you fail to provide when requested personal information, we may not be able to fulfil or perform the contract that we have entered into with you, which would result in not providing you with our products or services.


We may update or change this Policy from time to time, any significant changes will be displayed on our website or by contacting you directly at the casino.

Do you have any questions or concerns?

Email us:


To make a subject access request you can contact us in writing or by email. We will aim to respond to all legitimate requests within 30 days. It may take us longer if your request is particularly complex.

In order for us to verify you are the person requesting the subject access request, we will require specific details, per the Subject Access Request Form and proof of identification, either a passport plus proof of address or driving licence. This is to ensure that personal data is not disclosed to any person who does not have the right to receive it.

Once we have received satisfactory identification the company will have 30 days to respond to your subject access request, if the request is complex we may contact you and extend the 30 day period.

You will not have to pay a fee to access your personal data, however we reserve the right to charge for reasonable administrative costs if your request is clearly unfounded, repetitive or excessive.

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